Secret Sauce: How To Pack Your Messages With Persuasive Punch (Hardcover)
Books
In Stock
R213.04
Product Code: 9780814438060
Description
Today’s noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined...