Covert Cows And Chick-fil-A: How Faith Cow / Chicken Built / Iconic Brand (Hardcover)
Books
In Stock
R786.96
Product Code: 9781400213160
Description
During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and manageme...